Sometimes selling products at very low margins – or occasionally at a loss – is a part of your strategic marketing plan. In fact, it can be one of the most effective marketing tools of the modern age. And to be clear, I am not talking about “loss leaders.” Here's what you need to know.

If you think that your business is “just” an online store, you’re missing the point. With Shopify adding eBay as a sales channel, the evidence is clear – Shopify is a complete platform that changed the eCommerce market and disrupts Google Search dominance. It no longer matters what you sell or where you sell it … you just sell.