Sometimes selling products at very low margins – or occasionally at a loss – is a part of your strategic marketing plan. In fact, it can be one of the most effective marketing tools of the modern age. And to be clear, I am not talking about “loss leaders.” Here's what you need to know.Read more
Shopify merchant JackDoby.com asks about how to get their page load faster. Sure enough, our tests show their site is performing below average. But when we dig in, it's not because of the usual suspects.
We diagnose the probable issues and point this Shopify store in the right direction.Read more
It's Tuesday, so it must be time for another edition of - Tuesday Tweaks!
This week we look at the Shopify site: VivaScandinavia.com. The site is really good. The beautiful design is spot on for their branding and is super-responsive. We get a little preachy on some old favorites -- things that a LOT of Shopify merchants miss like good image SEO and Risk Reversal. But this site is a winner we can all learn from.Read more