Google's June Core Update appears to be rather routine maintenance stuff as far as most of us can tell. But the Diversity Update that ran a few days later may be having more of an impact. Importantly, it's not what it sounds like. It might be a window of opportunity for sharp SEO practitioners.

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If You’re a Shopify Store Merchant, Here Are the SEO, Advertising, and Conversion Resources You Been Waiting For. We have a bunch of content on exactly these vital topics. So, if you want to know more, we got you. No charge, no additional sign up info required. It’s all here to help you get started or fix what’s wrong.  Read more

It's Tuesday, so it must be time for another edition of - Tuesday Tweaks!

This week we look at the Shopify site:  VivaScandinavia.com. The site is really good. The beautiful design is spot on for their branding and is super-responsive. We get a little preachy on some old favorites -- things that a LOT of Shopify merchants miss like good image SEO and Risk Reversal. But this site is a winner we can all learn from.

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Sometimes Google Ads, SEO, Content Marketing, and Facebook Ads Are Worthless. Believe it or not, getting site traffic is easy. If you're in eCommerce, traffic alone will not get the job done. You need the “right” traffic, and getting the “right” traffic is hard. Here's what you need to know. Read more

This week's Tuesday Tweaks Shopify website is really great! They do an awesome job - especially on SEO (we could all learn a thing or two). And the best thing is that they sell BEER!

But like every eCommerce website, there is room for improvement. 

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