How a 150-Year-Old Treaty Still Rocks the eCommerce World – and It’s Getting Killed
Love him or hate him, Donald Trump’s decision to pull out of the Universal Postal Union Treaty (UPU) is a BIG deal to North American eCommerce retailers. The treaty – signed in 1874 – gave special discounted shipping to mail and parcel deliveries coming from China. But the archaic rules of that treaty meant that sometimes it was cheaper to mail a 1-pound parcel from Shanghai to Toledo than it was from Dayton – with local shippers actually subsidizing Chinese competition. This gave a HUGE added pricing advantage to Asian suppliers. If they’re drop-shipping for you, that’s a problem coming up. If you are competing with them, you’re going to do better in 2020. Either way, you need to know what’s going on. Read more
The Product Reveal Experience – Thinking About the Box

The point is, all different kinds of businesses will all different kinds of margins and target audiences have found ways to make their Product Reveal Experiences valuable to their customers. And it doesn’t have to cost a lot at all. Everyone can make a point of finding ways to delight their customers with a Product Reveal Experience that delights, amuses, and adds value to their business and brand.

Let me explain .... 

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The New Arrive App by Shopify – What You Need to Know and Why It’s Important

We keep a sharp eye out for announcements coming out of the Shopify "Garage" special projects development team, and a string of recent announcment got us excited. This new shipping and delivery coonfirmation and alert app is the first one of those. The Arrive App by Shopify feels like democratic eCommerce capitalism. Everyone will win EXCEPT the big online retail giants.

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Holidays 2017 – A Shopify eCommerce Marketing Success Guide
We are now just eleven weeks out from Thanksgiving. And as much as I like Turkey with stuffing, cranberry sauce, and pumpkin pie – for eCommerce merchants it means that we are eleven weeks away from Black Friday and Cyber Monday 2017. Here are some real, practical eCommerce marketing tips that you can do right now to make your holiday selling season a home run. Read more
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