{"title":"Facebook Pixel \u0026 Meta Pixel \u0026 CAPI","description":"\u003cp\u003eFacebook Pixel \u0026amp; Meta Pixel \u0026amp; CAPI work for Shopify and Shopify Plus stores, handled as a flat-rate task by an in-house team that has worked on this since 2016.\u003c\/p\u003e\u003cp\u003eWe have completed 108 facebook pixel \u0026amp; meta pixel \u0026amp; capi requests for merchants, including work on Canopy, Testament, Icon and Parallax. Typical turnaround is 1 to 2 weeks. Below are 4 real examples with the request, the approach and what shipped.\u003c\/p\u003e","products":[{"product_id":"install-facebook-and-meta-pixel-canopy","title":"Install Facebook and Meta Pixel","description":"\u003cp class=\"task-lead\"\u003eA home goods brand removed old apps during a cleanup and started seeing pixel failures and catalog mismatches in Meta.\u003c\/p\u003e\u003ch2\u003eThe request\u003c\/h2\u003e\u003cblockquote\u003e\n\u003cp\u003eWe were cleaning up the site and removing old apps and started noticing pixel failures. Product IDs don't match the catalog and events are inconsistent. Your team has always kept us running so I'm hoping you can sort this.\u003c\/p\u003e\n\u003ccite\u003eOriginal customer request, anonymized\u003c\/cite\u003e\n\u003c\/blockquote\u003e\u003cp\u003eApp removal had disturbed the tracking setup. Ads were misattributing and the catalog was out of sync.\u003c\/p\u003e\u003ch2\u003eThe approach\u003c\/h2\u003e\u003cp\u003eWe reinstalled the Meta pixel cleanly, matched product IDs to the catalog feed, and verified each standard event fired once with correct parameters. Deduplication was set up so browser and server events didn't double-count.\u003c\/p\u003e\u003ch2\u003eWhat we shipped\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eMeta pixel reinstalled and verified\u003c\/li\u003e\n\u003cli\u003eProduct IDs matched to the catalog feed\u003c\/li\u003e\n\u003cli\u003eStandard events firing once with correct data\u003c\/li\u003e\n\u003cli\u003eDeduplication configured\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TaskHusky Portfolio","offers":[{"title":"Default Title","offer_id":44154839367754,"sku":"TASK-0059","price":0.0,"currency_code":"USD","in_stock":false}]},{"product_id":"event-tracking-setup-testament","title":"Event Tracking Setup","description":"\u003cp class=\"task-lead\"\u003eA brand's Facebook pixel was tracking the wrong events and values, and their ad reporting was unreliable.\u003c\/p\u003e\u003ch2\u003eThe request\u003c\/h2\u003e\u003cblockquote\u003e\n\u003cp\u003eI have a problem with my pixel code. Events are firing at the wrong times with the wrong values. My ad reporting is useless right now.\u003c\/p\u003e\n\u003ccite\u003eOriginal customer request, anonymized\u003c\/cite\u003e\n\u003c\/blockquote\u003e\u003cp\u003eBroken attribution on paid traffic.\u003c\/p\u003e\u003ch2\u003eThe approach\u003c\/h2\u003e\u003cp\u003eWe removed the faulty pixel setup and reinstalled it with correct standard events for view content, add to cart, and purchase, each with accurate values and currency. Verified in Meta's event tools.\u003c\/p\u003e\u003ch2\u003eWhat we shipped\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eFaulty pixel setup removed\u003c\/li\u003e\n\u003cli\u003eStandard events firing correctly\u003c\/li\u003e\n\u003cli\u003eAccurate values and currency\u003c\/li\u003e\n\u003cli\u003eVerified in Meta's event manager\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TaskHusky Portfolio","offers":[{"title":"Default Title","offer_id":44155693957194,"sku":"TASK-0272","price":0.0,"currency_code":"USD","in_stock":false}]},{"product_id":"conversion-api-implementation-icon","title":"Conversion API Implementation","description":"\u003cp class=\"task-lead\"\u003eA brand's Conversion API setup was sending duplicate events, and Meta was rejecting their ad setup.\u003c\/p\u003e\u003ch2\u003eThe request\u003c\/h2\u003e\u003cblockquote\u003e\n\u003cp\u003eI'm trying to create an ad with View Content as the objective and getting an error that events are being sent from both the pixel and the server without deduplication.\u003c\/p\u003e\n\u003ccite\u003eOriginal customer request, anonymized\u003c\/cite\u003e\n\u003c\/blockquote\u003e\u003cp\u003eServer and browser events colliding.\u003c\/p\u003e\u003ch2\u003eThe approach\u003c\/h2\u003e\u003cp\u003eWe set up proper deduplication between the pixel and the Conversion API so each event is counted once, and verified event match quality in Meta's tools.\u003c\/p\u003e\u003ch2\u003eWhat we shipped\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003ePixel and Conversion API deduplicated\u003c\/li\u003e\n\u003cli\u003eEach event counted once\u003c\/li\u003e\n\u003cli\u003eEvent match quality verified\u003c\/li\u003e\n\u003cli\u003eAd setup error resolved\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TaskHusky Portfolio","offers":[{"title":"Default Title","offer_id":44155704148042,"sku":"TASK-0398","price":0.0,"currency_code":"USD","in_stock":false}]},{"product_id":"deduplication-and-event-match-quality-parallax","title":"Deduplication and Event Match Quality","description":"\u003cp class=\"task-lead\"\u003eA brand was seeing deduplication errors on their Facebook pixel and needed browser and server events reconciled.\u003c\/p\u003e\u003ch2\u003eThe request\u003c\/h2\u003e\u003cblockquote\u003e\n\u003cp\u003eWe're seeing deduplicate errors on our Facebook pixel. Events come through twice and Meta flags them. We need it resolved.\u003c\/p\u003e\n\u003ccite\u003eOriginal customer request, anonymized\u003c\/cite\u003e\n\u003c\/blockquote\u003e\u003cp\u003eDouble-counted events hurting ad performance.\u003c\/p\u003e\u003ch2\u003eThe approach\u003c\/h2\u003e\u003cp\u003eWe aligned the event identifiers between the browser pixel and server events so Meta recognizes them as one, and verified deduplication in Meta's tools.\u003c\/p\u003e\u003ch2\u003eWhat we shipped\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eBrowser and server events deduplicated\u003c\/li\u003e\n\u003cli\u003eVerified in Meta's event tools\u003c\/li\u003e\n\u003cli\u003eEvent match quality improved\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TaskHusky Portfolio","offers":[{"title":"Default Title","offer_id":44155727315018,"sku":"TASK-0496","price":0.0,"currency_code":"USD","in_stock":false}]}],"url":"https:\/\/www.taskhusky.com\/collections\/facebook-pixel-meta-pixel-capi.oembed","provider":"TaskHusky","version":"1.0","type":"link"}