{"title":"SEO Improvements (general)","description":"\u003cp\u003eSEO Improvements (general) work for Shopify and Shopify Plus stores, handled as a flat-rate task by an in-house team that has worked on this since 2016.\u003c\/p\u003e\u003cp\u003eWe have completed 87 seo improvements (general) requests for merchants, including work on Symmetry, Turbo, Empire and Retina. Below are 5 real examples with the request, the approach and what shipped.\u003c\/p\u003e","products":[{"product_id":"on-page-seo-audit-and-optimization-turbo","title":"On-Page SEO Audit and Optimization","description":"\u003cp class=\"task-lead\"\u003eA retailer's Google rankings had slipped and they wanted a full on-page SEO audit with the fixes applied.\u003c\/p\u003e\u003ch2\u003eThe request\u003c\/h2\u003e\u003cblockquote\u003e\n\u003cp\u003eWe're facing issues with our ranking on Google. I'm reaching out for a full SEO audit and optimization of the site.\u003c\/p\u003e\n\u003ccite\u003eOriginal customer request, anonymized\u003c\/cite\u003e\n\u003c\/blockquote\u003e\u003cp\u003eRankings had declined without an obvious cause. The retailer needed the site checked end to end.\u003c\/p\u003e\u003ch2\u003eThe approach\u003c\/h2\u003e\u003cp\u003eWe audited the store's on-page SEO: titles, descriptions, heading structure, image alt text, internal linking, and crawl issues. Then we applied the fixes in priority order and delivered a written summary of what changed and why.\u003c\/p\u003e\u003ch2\u003eWhat we shipped\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eFull on-page SEO audit\u003c\/li\u003e\n\u003cli\u003eMeta titles and descriptions corrected\u003c\/li\u003e\n\u003cli\u003eHeading structure fixed\u003c\/li\u003e\n\u003cli\u003eAlt text added across product images\u003c\/li\u003e\n\u003cli\u003eWritten summary of changes and next steps\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TaskHusky Portfolio","offers":[{"title":"Default Title","offer_id":44155679113290,"sku":"TASK-0146","price":0.0,"currency_code":"USD","in_stock":false}]},{"product_id":"heading-structure-fix-symmetry","title":"Heading Structure Fix","description":"\u003cp class=\"task-lead\"\u003eA retailer doing SEO work wanted collection page text in an accordion and the heading structure corrected.\u003c\/p\u003e\u003ch2\u003eThe request\u003c\/h2\u003e\u003cblockquote\u003e\n\u003cp\u003eWe're doing SEO optimization and want to add text to collection pages, but we don't want it pushing products down. Put it in an accordion. And fix the heading tags.\u003c\/p\u003e\n\u003ccite\u003eOriginal customer request, anonymized\u003c\/cite\u003e\n\u003c\/blockquote\u003e\u003cp\u003eSEO content that had to coexist with shopping.\u003c\/p\u003e\u003ch2\u003eThe approach\u003c\/h2\u003e\u003cp\u003eWe added a collapsible text block beneath the collection title with proper heading hierarchy, and corrected the heading structure across the collection template.\u003c\/p\u003e\u003ch2\u003eWhat we shipped\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eCollapsible SEO text on collection pages\u003c\/li\u003e\n\u003cli\u003eHeading hierarchy corrected\u003c\/li\u003e\n\u003cli\u003eProducts not pushed down\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TaskHusky Portfolio","offers":[{"title":"Default Title","offer_id":44155723251786,"sku":"TASK-0468","price":0.0,"currency_code":"USD","in_stock":false}]},{"product_id":"schema-and-rich-snippets-and-structured-data-empire","title":"Schema and Rich Snippets and Structured Data","description":"\u003cp class=\"task-lead\"\u003eA store two months old with no organic traffic wanted structured data and on-page SEO set up properly.\u003c\/p\u003e\u003ch2\u003eThe request\u003c\/h2\u003e\u003cblockquote\u003e\n\u003cp\u003eI've been online two months and get no traffic from Google. I've tried in Search Console but I'm not sure what's missing. Set up the SEO basics properly.\u003c\/p\u003e\n\u003ccite\u003eOriginal customer request, anonymized\u003c\/cite\u003e\n\u003c\/blockquote\u003e\u003cp\u003eA new store invisible to search.\u003c\/p\u003e\u003ch2\u003eThe approach\u003c\/h2\u003e\u003cp\u003eWe added product and organization structured data, corrected meta titles and descriptions, submitted the sitemap, and fixed the issues Search Console was reporting.\u003c\/p\u003e\u003ch2\u003eWhat we shipped\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eProduct and organization structured data\u003c\/li\u003e\n\u003cli\u003eMeta titles and descriptions corrected\u003c\/li\u003e\n\u003cli\u003eSitemap submitted\u003c\/li\u003e\n\u003cli\u003eSearch Console issues resolved\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TaskHusky Portfolio","offers":[{"title":"Default Title","offer_id":44155723284554,"sku":"TASK-0469","price":0.0,"currency_code":"USD","in_stock":false}]},{"product_id":"internal-linking-and-site-architecture-retina","title":"Internal Linking and Site Architecture","description":"\u003cp class=\"task-lead\"\u003eA brand wanted wider copy areas on collection landing pages for SEO content, with internal links to related collections.\u003c\/p\u003e\u003ch2\u003eThe request\u003c\/h2\u003e\u003cblockquote\u003e\n\u003cp\u003eI can't figure out how to create a wider area of copy on my collection landing pages. I want room for SEO content and links to related collections.\u003c\/p\u003e\n\u003ccite\u003eOriginal customer request, anonymized\u003c\/cite\u003e\n\u003c\/blockquote\u003e\u003cp\u003eCollection pages with no room for content.\u003c\/p\u003e\u003ch2\u003eThe approach\u003c\/h2\u003e\u003cp\u003eWe added a full-width content area to collection pages with a related collections block, so each collection can carry copy and internal links.\u003c\/p\u003e\u003ch2\u003eWhat we shipped\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eFull-width content area on collection pages\u003c\/li\u003e\n\u003cli\u003eRelated collections block\u003c\/li\u003e\n\u003cli\u003eManaged from the collection admin\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TaskHusky Portfolio","offers":[{"title":"Default Title","offer_id":44155723317322,"sku":"TASK-0470","price":0.0,"currency_code":"USD","in_stock":false}]},{"product_id":"alt-text-on-images-for-seo-symmetry","title":"Alt Text on Images for SEO","description":"\u003cp class=\"task-lead\"\u003eA food brand nearly ready to launch wanted image alt text added across the catalog for SEO and accessibility.\u003c\/p\u003e\u003ch2\u003eThe request\u003c\/h2\u003e\u003cblockquote\u003e\n\u003cp\u003eThe site is about ninety percent done. Before launch, add alt text to all product and collection images. We have descriptions ready.\u003c\/p\u003e\n\u003ccite\u003eOriginal customer request, anonymized\u003c\/cite\u003e\n\u003c\/blockquote\u003e\u003cp\u003eA launch checklist item.\u003c\/p\u003e\u003ch2\u003eThe approach\u003c\/h2\u003e\u003cp\u003eWe applied the brand's alt text descriptions across product and collection images, and set a fallback for any image without one.\u003c\/p\u003e\u003ch2\u003eWhat we shipped\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eAlt text applied across product images\u003c\/li\u003e\n\u003cli\u003eAlt text on collection images\u003c\/li\u003e\n\u003cli\u003eFallback for images without one\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TaskHusky Portfolio","offers":[{"title":"Default Title","offer_id":44155727904842,"sku":"TASK-0500","price":0.0,"currency_code":"USD","in_stock":false}]}],"url":"https:\/\/www.taskhusky.com\/collections\/seo-improvements-general.oembed","provider":"TaskHusky","version":"1.0","type":"link"}