{"product_id":"discount-code-field-on-cart-page-dawn","title":"Discount Code Field on Cart Page","description":"\u003cp class=\"task-lead\"\u003eA travel goods retailer rebuilding their store needed the add-to-cart flow and discount code field to match what customers were used to on the old site.\u003c\/p\u003e\u003ch2\u003eThe request\u003c\/h2\u003e\u003cblockquote\u003e\n\u003cp\u003eWhen customers add a product, there's no prompt confirming it went in the cart. And there's no discount code field on the cart page, only at checkout. Both need to match our current site.\u003c\/p\u003e\n\u003ccite\u003eOriginal customer request, anonymized\u003c\/cite\u003e\n\u003c\/blockquote\u003e\u003cp\u003eSmall friction points that added up. Customers didn't know if the add worked, and couldn't apply codes until checkout.\u003c\/p\u003e\u003ch2\u003eThe approach\u003c\/h2\u003e\u003cp\u003eWe added an add-to-cart confirmation with a link to view the cart, and placed a discount code field on the cart page that applies the discount before checkout so customers see their savings early.\u003c\/p\u003e\u003ch2\u003eWhat we shipped\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eAdd-to-cart confirmation with view-cart link\u003c\/li\u003e\n\u003cli\u003eDiscount code field on the cart page\u003c\/li\u003e\n\u003cli\u003eDiscount applied before checkout\u003c\/li\u003e\n\u003cli\u003eBoth match the retailer's previous site behavior\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TaskHusky Portfolio","offers":[{"title":"Default Title","offer_id":44155511406666,"sku":"TASK-0067","price":0.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.taskhusky.com\/products\/discount-code-field-on-cart-page-dawn","provider":"TaskHusky","version":"1.0","type":"link"}