{"product_id":"event-tracking-via-gtm-impulse","title":"Event Tracking via GTM","description":"\u003cp class=\"task-lead\"\u003eA retailer wanted ecommerce events tracked through Tag Manager so every platform received the same data.\u003c\/p\u003e\u003ch2\u003eThe request\u003c\/h2\u003e\u003cblockquote\u003e\n\u003cp\u003eSet up event tracking through Tag Manager: view item, add to cart, begin checkout, purchase. Send them to Analytics, Ads, and Facebook from one place.\u003c\/p\u003e\n\u003ccite\u003eOriginal customer request, anonymized\u003c\/cite\u003e\n\u003c\/blockquote\u003e\u003cp\u003eEvents managed in one place.\u003c\/p\u003e\u003ch2\u003eThe approach\u003c\/h2\u003e\u003cp\u003eWe set up the ecommerce events in Tag Manager with a data layer from the store, and routed them to each platform, verifying each event on test orders.\u003c\/p\u003e\u003ch2\u003eWhat we shipped\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eEcommerce events in Tag Manager\u003c\/li\u003e\n\u003cli\u003eData layer from the store\u003c\/li\u003e\n\u003cli\u003eRouted to Analytics, Ads, and Facebook\u003c\/li\u003e\n\u003cli\u003eVerified on test orders\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TaskHusky Portfolio","offers":[{"title":"Default Title","offer_id":44155712405578,"sku":"TASK-0429","price":0.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.taskhusky.com\/products\/event-tracking-via-gtm-impulse","provider":"TaskHusky","version":"1.0","type":"link"}