{"product_id":"gift-message-field-at-checkout-and-cart-parallax","title":"Gift Message Field at Checkout and Cart","description":"\u003cp class=\"task-lead\"\u003eA gift retailer's gift wrap and card message option was buried at the bottom of the cart where customers never saw it.\u003c\/p\u003e\u003ch2\u003eThe request\u003c\/h2\u003e\u003cblockquote\u003e\n\u003cp\u003eWe offer gift wrap and a free card with a message. Customers aren't finding it because it's at the bottom of the cart page. Move it where they'll see it.\u003c\/p\u003e\n\u003ccite\u003eOriginal customer request, anonymized\u003c\/cite\u003e\n\u003c\/blockquote\u003e\u003cp\u003eA revenue and delight feature hidden by layout.\u003c\/p\u003e\u003ch2\u003eThe approach\u003c\/h2\u003e\u003cp\u003eWe moved the gift wrap option and message field directly below the line items, above the subtotal, so every customer sees it before checkout.\u003c\/p\u003e\u003ch2\u003eWhat we shipped\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eGift wrap and message moved above the subtotal\u003c\/li\u003e\n\u003cli\u003eClear labeling\u003c\/li\u003e\n\u003cli\u003eFee added to the total on selection\u003c\/li\u003e\n\u003cli\u003eMessage carried to the order\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TaskHusky Portfolio","offers":[{"title":"Default Title","offer_id":44155680981066,"sku":"TASK-0160","price":0.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.taskhusky.com\/products\/gift-message-field-at-checkout-and-cart-parallax","provider":"TaskHusky","version":"1.0","type":"link"}