{"product_id":"google-analytics-and-tracking-broken-impulse","title":"Google Analytics and Tracking Broken","description":"\u003cp class=\"task-lead\"\u003eA brand's tracking was a mess: GTM variables disorganized, and Facebook, Shopify, and Google Analytics all reporting different numbers.\u003c\/p\u003e\u003ch2\u003eThe request\u003c\/h2\u003e\u003cblockquote\u003e\n\u003cp\u003eCustom variables in the GTM account are a mess. Facebook, Shopify, and GA don't match. Identify why and fix it so we can trust one set of numbers.\u003c\/p\u003e\n\u003ccite\u003eOriginal customer request, anonymized\u003c\/cite\u003e\n\u003c\/blockquote\u003e\u003cp\u003eThree sources of truth and none of them agreed.\u003c\/p\u003e\u003ch2\u003eThe approach\u003c\/h2\u003e\u003cp\u003eWe cleaned up the Tag Manager setup, removed duplicate and conflicting triggers, aligned the purchase events across Facebook and Google Analytics, and verified all three matched on test orders.\u003c\/p\u003e\u003ch2\u003eWhat we shipped\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eTag Manager variables cleaned up\u003c\/li\u003e\n\u003cli\u003eDuplicate triggers removed\u003c\/li\u003e\n\u003cli\u003ePurchase events aligned across platforms\u003c\/li\u003e\n\u003cli\u003eVerified against Shopify orders\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TaskHusky Portfolio","offers":[{"title":"Default Title","offer_id":44155700183114,"sku":"TASK-0381","price":0.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.taskhusky.com\/products\/google-analytics-and-tracking-broken-impulse","provider":"TaskHusky","version":"1.0","type":"link"}