{"product_id":"google-pagespeed-and-lighthouse-score-improvement-empire","title":"Google PageSpeed and Lighthouse Score Improvement","description":"\u003cp class=\"task-lead\"\u003eAn outdoor gear brand's PageSpeed Insights report was a wall of red. They wanted the score up and wanted to know which warnings were worth the effort.\u003c\/p\u003e\u003ch2\u003eThe request\u003c\/h2\u003e\u003cblockquote\u003e\n\u003cp\u003eI'd like to speed up the site by fixing what PageSpeed Insights recommends. Please run the URL and let me know what's actually possible. I'm also considering a theme change, so I want to understand the tradeoffs.\u003c\/p\u003e\n\u003ccite\u003eOriginal customer request, anonymized\u003c\/cite\u003e\n\u003c\/blockquote\u003e\u003cp\u003eThe brand was weighing a theme swap against fixing what they had. They needed an honest read on how much of the PageSpeed gap was the theme versus accumulated apps and images.\u003c\/p\u003e\u003ch2\u003eThe approach\u003c\/h2\u003e\u003cp\u003eWe ran the audit and separated the findings into theme-level issues and store-level issues. Most of the score loss was store-level: uncompressed images, render-blocking scripts from apps, and a few unused tracking tags.\u003c\/p\u003e\u003cp\u003eWe fixed the store-level issues first, which got the score into a healthy range without a theme change. The brand kept their theme and saved the migration cost.\u003c\/p\u003e\u003ch2\u003eWhat we shipped\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003ePageSpeed audit split into theme and store-level findings\u003c\/li\u003e\n\u003cli\u003eImage compression across all page templates\u003c\/li\u003e\n\u003cli\u003eScript loading reordered to unblock rendering\u003c\/li\u003e\n\u003cli\u003eUnused tracking tags removed\u003c\/li\u003e\n\u003cli\u003eWritten recommendation on whether a theme change was worth it\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TaskHusky Portfolio","offers":[{"title":"Default Title","offer_id":44154827735114,"sku":"TASK-0005","price":0.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.taskhusky.com\/products\/google-pagespeed-and-lighthouse-score-improvement-empire","provider":"TaskHusky","version":"1.0","type":"link"}