{"product_id":"homepage-conversion-and-above-fold-tweaks-launch","title":"Homepage Conversion and Above-Fold Tweaks","description":"\u003cp class=\"task-lead\"\u003eA brand that had refined their homepage above the fold wanted a teardown of what was still holding conversion back.\u003c\/p\u003e\u003ch2\u003eThe request\u003c\/h2\u003e\u003cblockquote\u003e\n\u003cp\u003eWe've concentrated on brand colors and above-the-fold presentation. We want a teardown of what's still holding back speed and conversion.\u003c\/p\u003e\n\u003ccite\u003eOriginal customer request, anonymized\u003c\/cite\u003e\n\u003c\/blockquote\u003e\u003cp\u003eDiminishing returns on their own work.\u003c\/p\u003e\u003ch2\u003eThe approach\u003c\/h2\u003e\u003cp\u003eWe reviewed the homepage above the fold for clarity, speed, and call to action, made targeted changes to hierarchy and load order, and documented what moved.\u003c\/p\u003e\u003ch2\u003eWhat we shipped\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eAbove-the-fold hierarchy tightened\u003c\/li\u003e\n\u003cli\u003eLoad order optimized\u003c\/li\u003e\n\u003cli\u003eCall to action clarified\u003c\/li\u003e\n\u003cli\u003eChanges documented\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TaskHusky Portfolio","offers":[{"title":"Default Title","offer_id":44155726364746,"sku":"TASK-0492","price":0.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.taskhusky.com\/products\/homepage-conversion-and-above-fold-tweaks-launch","provider":"TaskHusky","version":"1.0","type":"link"}