{"product_id":"url-redirect-and-preserve-seo-during-migration-prestige","title":"URL Redirect and Preserve SEO During Migration","description":"\u003cp class=\"task-lead\"\u003eA handbag brand migrating to Shopify wanted their URLs preserved and a swatch design matching a reference site.\u003c\/p\u003e\u003ch2\u003eThe request\u003c\/h2\u003e\u003cblockquote\u003e\n\u003cp\u003eWe sell handbags and are migrating to Shopify. We want the same swatch principle as this reference, and our old URLs must redirect so we keep our rankings.\u003c\/p\u003e\n\u003ccite\u003eOriginal customer request, anonymized\u003c\/cite\u003e\n\u003c\/blockquote\u003e\u003cp\u003eA migration with a design reference attached.\u003c\/p\u003e\u003ch2\u003eThe approach\u003c\/h2\u003e\u003cp\u003eWe mapped and redirected every old URL, built the color swatch design to match the reference on product and collection pages, and verified rankings held after cutover.\u003c\/p\u003e\u003ch2\u003eWhat we shipped\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eAll old URLs redirected\u003c\/li\u003e\n\u003cli\u003eSwatch design matching the reference\u003c\/li\u003e\n\u003cli\u003eRankings verified after cutover\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TaskHusky Portfolio","offers":[{"title":"Default Title","offer_id":44155702739018,"sku":"TASK-0393","price":0.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.taskhusky.com\/products\/url-redirect-and-preserve-seo-during-migration-prestige","provider":"TaskHusky","version":"1.0","type":"link"}