A well-designed landing page is essential for creating a positive first impression and building trust with potential customers. Having the right combination of personalization, design, and usability (while keeping a healthy amount of best practices in mind) will help move them through the customer journey toward a sale.
Shopify landing page customization examples
Your landing page — also known as your website's homepage — will motivate visitors to keep exploring and eventually make a purchase or turn tail and head for the hills. What that looks like will be different for every brand, but to get you started, we will explore some examples of how to customize your Shopify theme, and specifically the landing page, to optimize it for better performance and higher conversions.
1. Featured video above the fold
One of the most effective ways to capture the attention of visitors to your Shopify store landing page is by including a featured video above the fold. This area of the page is visible without scrolling, and hooking visitors in here before they need to interact with the page, is critical. A featured video can be a powerful tool for showcasing your products, introducing your brand, or highlighting your unique selling proposition.
A compelling featured video is typically well-produced or leans on user-generated content (UGC) and is relevant to your brand and products. Keep in mind that the video should be brief, around 30 seconds to 1 minute, and have a clear call to action (CTA) at the end, encouraging visitors to take the next step in the customer journey.
2. Social proof section
A social proof section is needed on every business website to build trust and credibility with potential customers. A social proof section typically may include customer reviews, ratings, testimonials, or case studies. It should be placed prominently on the landing page to show visitors that other people have had a positive experience with your brand and products.
To create an effective social proof section, it should be visually appealing and easy to navigate — the less clicking involved, the better. Use high-quality images and formatting to make it easy for visitors to read and understand. If you feature images from your social media channels, remember to link to those channels so shoppers can join your brand community.
3. Customized CTA
A customized CTA can be a game changer to increase conversions on your Shopify store landing page. A CTA should be prominently displayed (in your top navigation and placed throughout the page) and be clear and compelling.
What's a compelling CTA? It should be specific and action-oriented. Avoid generic phrases like "click here" or "learn more." Instead, use specific phrases that describe the action you want the visitor to take. For example, "Get 20% off your first order", "Sign up for our newsletter and get exclusive deals.”, or even “Get Mine.”
4. Founder's story
Customizing your Shopify landing page to include a founder's story can be an incredibly effective way to build a personal connection with visitors to your store. A founder's story can be used to highlight the passion and values behind your brand, as well as to create a sense of authenticity and transparency.
Use storytelling techniques to make it enjoyable (without going over the top so that it is unbelievable) and relatable. Be authentic and honest, and focus on the aspects of your story most relevant to your brand and products.
An FAQ section can be a valuable tool for addressing common questions and concerns visitors to your Shopify store may have. Customize your Shopify theme so the FAQ section is easy to find on the landing page and anywhere else where they may have questions about your brand or products, such as linking in your site footer or featuring it on product pages.
To create an effective FAQ section, it should be well-organized and easy to read. Use clear and concise language, and include relevant images or graphics to help illustrate your points. Focus on the questions and concerns most commonly brought up in support tickets to save customers and your staff, time and frustration.
6. "As Seen On" badges
Including "As Seen On" badges as part of your Shopify landing page can be a powerful tool to seal the deal with potential shoppers. These badges can include logos or names of well-known media outlets or other authoritative sources that have featured or endorsed your brand or products. This can spark additional interest and give you a leg up over your competition if customers shop around.
When you're customizing your Shopify theme, "As Seen On" badges section should be placed in a prime spot on the landing page, ideally above the fold so that it can grab attention right away. Make sure you use high-quality images and official logos to remove any hesitation or unease about whether your brand has a stamp of approval.
Customizing your Shopify landing page
The options really are endless when it comes to customizing your Shopify theme, so here are the high-level things to remember:
Keep it simple: A cluttered landing page can be overwhelming and confusing for visitors. Keep your page simple, easy to navigate, and visually appealing.
Use high-quality images and graphics: Images and graphics can be a powerful tool for capturing the attention of visitors and conveying information about your brand and products. Use high-quality images and graphics that are relevant to your brand and products.
Optimize for mobile: More and more people are using mobile devices to browse the internet and shop online. Make sure your Shopify landing page is optimized for mobile devices, with a responsive design and fast load times.
A/B test your page: A/B testing to continuously optimize your landing page for better performance and higher conversions. Test different versions of your page to see which design, layout, and content performs best.
Monitor your metrics: Keep a close eye on your metrics, such as bounce rate, time on page, and conversion rate. Use this information to identify areas for improvement and make changes to your landing page as needed.
Shopify Landing Page Customization TL;DR
Customizing your Shopify landing page is essential to creating an engaging and effective online store. With just a handful of best practices, you can build trust and credibility with potential customers and increase conversions on your landing page.
Need help customizing your Shopify theme? Drop us a line — we're literally experts.