10 Examples of Shopify Theme Cart Customization

Are you looking to improve the user experience of your Shopify store and increase conversions? Look no further! This blog post will show you the best ways to customize your cart and make it stand out from the competition.

Whether you’re just getting started with your Shopify store or you’re looking to take your current shopping experience to the next level, we’ve put together a jam-packed list of Shopify theme cart customizations. Some of them are easy enough for beginners, while others may take some coding to get the details right. Either way, you’ll find some great ideas to optimize your store.

Let’s get started!

Shipping cost calculator

One of the most important aspects of any online store is providing customers with accurate shipping costs. A shipping cost calculator can eliminate any surprises at checkout and increase trust in your store. Like many Shopify theme customizations, there is a good chance you may have an app in the Shopify app store that does a portion of what you’re looking for. However, ensuring you have all the right settings selected with the right shipping weights, couriers, dimensions, etc., can be quite the task. Rather than pulling your hair out trying to get it working, you might be better off getting a helping hand from a Shopify Expert.

Cart saver pop-up

Don't let your customers forget about their shopping carts! A cart saver pop-up is a perfect way to remind them of the items they've added and encourage them to complete their purchase. Adding a pop-up to your Shopify store is a trivial job for many of the apps available on the Shopify App Store. On the other hand, getting the design, timing, and triggers right may take some extra configuring so that it isn’t negatively interrupting the shopping experience.

Spend points at checkout

Rewarding your customers for their loyalty is a great motivator of repeat purchases. One way to help make this happen is by offering a 'spend points at checkout' option, which allows customers to redeem points earned through purchases or other activities like signing up for a newsletter or leaving a review. This goes beyond what your typical loyalty program software does out of the box, so you’ll have to dig into your Shopify theme to add Theme App Extensions or custom code to showcase this feature.

Express checkout (plus copy!)

Customers want convenience and speed in today's fast-paced shopping world. An express checkout option can provide that by allowing customers to check out quickly and easily. Whether you use Shop Pay, Google Pay, or otherwise, they need to see the option to know it’s there. Make sure you enable the additional payment options in your Shopify backend!

It can also help to change the copy below the express checkout options so that shoppers know there is a standard checkout option. Otherwise, you risk scaring customers away — and nobody wants that.

Recommendations upsell

Upselling is a tried-and-true way to increase the average order value for your store. One way to do this is by offering product recommendations based on the items in a customer's cart. This can be especially effective for customers who may not have considered purchasing related items. Several apps on the Shopify App Store can help you add recommendations upsell to your cart, but if you want complete control over how the feature operates, you can custom code it as well.

Bundle upsell

Another way to customize your cart with an upsell is by offering bundle deals. Bundled offers can encourage customers to purchase multiple items at once — with a price break, so it’s worth their while. Just like other product-related upsells, you can find an app to do some of this or fine-tune the look and feel with yourself or with the help of a Shopify Expert developer.

Shipping protection upsell

Shipping projection can be a touchy subject in some ecommerce circles, but providing the upsell, especially for higher-ticket items, can increase conversions and provide added value for customers. Customers may be concerned about the safety of their purchase during transit if it’s fragile, unique, or simply just valuable.

Subscription upsell

Locking customers into a recurring subscription service can significantly increase customer loyalty as well as all-important store revenue. While marketing your subscription on it’s own is always a good idea, you can also encourage customers to sign up with a subscription upsell in the cart prior to the checkout process. This subscription upset can include items such as a monthly subscription box, a recurring delivery of a specific product, or even a subscription-based membership program.

Free shipping progress

Providing customers with a clear understanding of how close they are to reaching the minimum purchase amount for free shipping can be a powerful motivator to encourage them to add more items to their cart. A free shipping progress bar can help to provide this information and increase conversions.

Sustainability offset upsell

As consumers become more conscious of their environmental impact, offering sustainability offsetting upsells can be a great way to appeal to their values and increase conversions. This can include options such as carbon offsetting or supporting sustainable initiatives provided by different charities.

Shopify Theme Cart Customization TL;DR

In conclusion, customizing your Shopify theme's cart can greatly improve the user experience and increase conversions on your online store. There are a vast number of different Shopify apps that are purpose-built to enable some of these cart customizations, but finding the one that is exactly right for your business can be a challenge.

Even when you find the perfect app, making sure it is configured and displayed properly on your store while not impacting the customer experience may need some external assistance from a Shopify Small Task expert to help customize your Shopify theme to achieve your cart improvement goals.

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Shopify Audit - TheValentineClub.com

Hello Shopify peeps!

Before we get started with our weekly missive diving into the depths of Shopify-ness, I think we should take a moment of pause.

You will receive this newsletter on Tuesday morning, as usual. But I am writing it on Monday – as I am prone to do. And that means that I am writing it on Martin Luther King Day. And 2023 will mark the 60th anniversary of his famous “I Have a Dream” speech delivered on the Capital Mall.

I would not be right to reduce all of Reverend King’s accomplishments down to a single speech … but it was a darned good speech. In fact, it was one of the most important speeches of the century. So, if you would like to hear it for yourself, you can invest seventeen and a half minutes to hear greatness and history for yourself here.

Great. Now let’s get to work.

If you are in … um, a “relationship” then allow me to remind you that we are in the run-up to Valentine’s Day. It’s just 4 weeks away. Speaking as an experienced boyfriend, this is one holiday that you can’t afford to mess up. So, I figured let’s hit 2 birds with one stone. I’ll find a romantically-inclined Shopify store and give them a little expert Shopify love.

Let’s do this.

Happy Selling,
Zach


This Week’s Shopify Audit: TheValentineClub.com

Every business starts small. The Valentines Club is a small merchant based in Australia. It is the creation of Bianca Deaves who launched her little slice of eCommerce dreams about 2 years ago after the birth of her daughter – Ava Valentine. See what she did there? The Valentine Club is named after her daughter. But it is also a cool, marketable name.

The Valentine Club sells women’s fashion with a romantic flare. They have a nice little catch phrase right up front on the hero image of their Home page: “Redefining romance, on thread at a time …” Not bad.

You will notice that this Shopify site currently has only 8 products with a total of 40 variants … Bianca has definitely started small. Site traffic appears stalled, and the theme itself appears relatively unchanged from its initial configuration. Let’s see if we can help.

The Shopify Theme That They Use

Speaking of the theme, They are using the Chantilly version of the Symmetry theme from our friends at Clean Canvas. This is a solid theme with pro features that lends itself well to fashion brands. It’s a solid choice for The Valentine Club.

This theme is for sale on the Shopify theme store for $320 … a good value. You can see the theme for yourself here.

What They Do Well

Bianca is in the same position as a lot of small Shopify merchants. She has done a lot of work … perhaps even enlisted family and friends to help. But traffic low and sales are crawling.

But let’s start with the good stuff.

When you look around the site you can see that the photography is decent. It appears to be a combination of some professional pics from the manufacturer and images that Bianca has taken herself. But this is not a problem. You need to take the time to take good photos, but you can do them yourself … sometimes it is even better because the photos feel more real.

Each page has a social sharing button that will allow visitors to post products on Facebook, Twitter, and Pinterest. There is also a feed from their own Instagram page on the Home page, which works. This is especially important with fashion brands.

The site looks great on mobile — both tablet and phone. This is a testament to the quality and responsiveness of the theme and the site owner not messing it up … owners breaking the mobile experience is rather common.

What Needs to Be Improved

All of the dresses are currently on sale and size availability is limited on most of them. This is obviously a problem. It feels like an inventory draw-down.

The main navigation is boring and lifeless. I know, I know … it’s difficult to have a good main navigation when you only have a handful of products.

I want to be kind here. We need to discuss the main thing wrong with the site and we will do so in the Marketing section below.

The Shopify Apps They Use

If you see an app or widget on their site that you like, you might be able to identify the specific tool they are using here in this section. We used our top-secret Shopify scanning tools to determine that this site is using the following apps and plugins:

  • Omnisend — Marketing automation.
  • Bugsnag — The snagger of bugs of the coding kind.
  • Afterpay — Installment payment option.
  • Shopify Pay/Apple Pay/PayPal — a solid trio of Express payment options.
  • TikTok Embed — The TikTok app is installed, but I could not find where it exists on the site.
  • Geolocation — Detects buyer location.
  • Instagram Feed — The app name says it all.
  • Smart SEO — an SEO tool.

This is actually a decent starter list for anyone starting a fashion business. Not too much, no duplications of functions, and all the basics covered without slowing down the site.

Marketing Stuff They Do

Here is their Instagram page. That’s pretty much it. I could find no actual social or search ads. There is no referral marketing, no PR campaign, no influencers … no nothing.

So … I looked deep into the activity on the site and this is what I think happened. Bianca — like so many other Shopify merchants — attacked this new venture with great enthusiasm and effort. It was launched in or about June 2021 and there was a fair amount of activity through January of last year.

Then updates dropped off, marketing disappeared, and the site seems to be running largely on autopilot.

Hey … we do NOT judge here! eComm is hard. It takes constant effort and attention and can be maddeningly frustrating. Every business has its own “secret sauce” … the little things, the learnings, the details, the personality that make it a success. It is years of effort that creates those learnings and reveals those secrets. And even then, success can be elusive.

But … product and marketing are required. And this site is lacking both.

Is Your Shopify Site Out of Style?
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5 Examples of Tracking and Analytics Customizations

In nearly any shopping environment, customers are king. They have the power of the internet in their grasp and the ability to access product reviews, quickly compare prices between your store and others, and vote with their wallets. This is no more true than in the Shopify realm, where your every goal boils down to showing customers why your product, service, brand, etc. is the perfect fit to satisfy their needs. Their expectations are high, and it’s your job to exceed those expectations.

The only way to do that, and to even see what your customers want from your brand, is from data. That’s where Shopify theme customization comes in.

Shopify theme tracking and analytics customizations

If you want to penetrate this rapidly growing market and continue to grow with it over the next several years, you will need to understand data and rely heavily on ecommerce analytics in every part of your customer buying journey.

These five examples of tracking and analytics Shopify theme customization can help you get started.

1. Install a Tracking Code on Your Shopify Theme

On the surface, the concept of analytics seems simple. In reality, there are many more factors that go into making informed, data-driven decisions with your Shopify business than the number of times a certain action takes place. Some of these factors include privacy settings, where a customer is accessing your content or website from, how different browsers perform and define each action, and even the stability of each customer’s internet connection.

That’s where installing tracking code can help you organize any orders placed on your site, gather data on what customer types are drawn to which products, and more. These can be added to your Shopify theme in one of two ways. First, through a tagging app like Order Tagger and Smart Tags, or second, through manual code injection. If you go the manual code injection route, you can either hire a developer or do it yourself, depending on your time and skill set. And if you choose to install an app, be sure to find one that has all the features you need and that integrates well with the rest of your tech stack.

Regardless of which option you choose, you can manage the data through either Google Analytics or through Google Tag Manager.

2. Set up Google Analytics

Between pandemic living over the past few years and the ever-increasing adoption of internet use, the number of people making purchases online is continuously growing. According to Statista, online retail sales accounted for about $5.2 Trillion worldwide in 2021. This figure is expected to grow by 56% over the next few years, reaching $8.1 Trillion dollars worldwide by 2026.

To date, all of the most successful stores have one thing in common: their ability to pivot their strategies based on data from their store. Google Analytics plays a decided role in that.

With it, you can find demographic information about your website visitors, like age and gender, as well as data on their geographic location, interests, and behaviors.

You can also create custom segments for website visitors and customers according to their behaviors, run conversion-rate optimization (CRO) tests, and more. The possibilities are endless for getting a comprehensive view of your store’s performance, and with Google’s sunsetting of Universal Analytics (UA) in favor of GA 4, we’re expecting it to stay that way.

Unlike UA, which employs a session-based data model, GA 4’s model is event-based. According to Google, this means businesses can now measure “across platforms and devices using multiple forms of identity,” while still seeing all of your data in one place. This includes first-party data, cookies for tracking wherever they’re available, and any “Google Signals” from consumers who have opted-in to personalized ads.

3. Track and analyze user behavior

User behavior tools like Lucky Orange, Hotjar, and MixPanel can also give you insights into data related to engagement with your products, including heatmaps to show where users spend the most time when visiting your site, product list views, product detail views, “add to cart” clicks, product removals from basket, clicks to the checkout page, and unique purchases.

These tools can also give you insights into customizations to your Shopify theme that would make a difference in conversions, including updates to your product pages, product imagery, and more.

4. Utilize purpose-built analytics solutions

Purpose-built analytics tools like Daasity, Triple Whale, or Littledata are great options for supplementing the data from Google Analytics and customizing your Shopify theme.

Apps like these enable higher accuracy when interpreting data from your store via actionable insights from comprehensive dashboards, sales forecasting, omnichannel marketing and advertising campaigns, and even fraud risk prediction.

Some apps, like Fueled, have even been designed with GA4 specifically in mind. They supplement the insights that Google Analytics and Google Tag Manager already provide you with, and they arm you with more of the tools necessary to properly dissect, digest, and diffuse your store insights into robust plans for the future.

Installing these tools often requires little to no coding knowledge, and many have teams dedicated to getting you properly onboarded and setup without a hitch.

5. Customize your shopify dashboard

The reports you can get from your Shopify dashboard are limited based on your subscription plan, but that doesn’t mean they aren’t useful as you grow. When coupled with the tracking and analytics customizations we mentioned earlier, your Shopify Dashboard can help you become a powerhouse in the Ecommerce space.

Once you start using Shopify Plus (if you haven’t already), you’ll gain access to automatic tracking across three submenus: Dashboards, Reports, and Live View.

The Dashboards menu can be customized to show you total sales and total number of visits to your store, data on your returning customers and visitors, and your store’s conversion rate, average order value, and total orders.

The Reports menu can give you information on overall sales trends for your store, acquisition rates and profit margins, customer behaviors, and your overall store finances.

Finally, the Live View menu allows you to see everything for your store in real time. This includes live visitors on the site, current visitor behaviors, and total orders. This menu is especially helpful when coupled with the user behavior tracking customizations we mentioned earlier, as it enables you to keep track of your store’s progress at any time.

Closing Thoughts

If you still have questions on what tracking and analytics customizations you can make in your store, and how you can make them work for your success, don’t panic.

Tracking and analytics in Shopify or any Ecommerce store aren’t a one-and-done deal. The more you do with your store, and the better you get at analyzing data from it, the more opportunities you have to improve. Think of it like pushing a snowball down a snow-covered hill. As it rolls, the snowball accumulates more snow, getting bigger and bigger.

The same goes for your store data. The more you look into it and learn how to harness and interpret that data, the more that well of information grows.

In the meantime, we’ll keep rolling out posts like this to help you access even more of that well and customize your Shopify store for the best long-term growth and success possible.

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Shopify Audit - Ellipal.com

Have you noticed that it can be tough to transition back into non-holiday thinking and behavior after the holidays?

Heck … it’s January 10 and my content team is still playing Christmas carols in their corner of the virtual office and we have half a fruitcake in the fridge. Plus, we have been running those “Best of 2022” emails and issuing reports and stuff … which is cool and all, but it feels like time to get back to the serious delirious business of looking at Shopify websites and commenting like a crazy person.

Yes, you read that correctly. We have HALF of a fruitcake in the fridge and it will gradually whittle down to zero fruitcake in the fridge because there ARE good ones that you actually want to eat — or at least I do.

Anyway … I sat down and reflected on the news and events of the last few months in order to get some inspiration for this week and it hit me. There is one big news story we have not poked fun at from Q4 (because we were busy).

TRIGGER WARNING: Whether or not you like or dislike the next topic, we are going to talk about it like a business … back off man, I’m a scientist.

Let’s talk about crypto.

You think you had a tough year? Crypto has had a tough year. OK … that’s like a HUGE understatement.

Depending on which coin you may or may not follow — Bitcoin, Ethereum, Solana, DooffusCoin, or whatever — the entire market is down 2/3 or more in 2022. And a bunch of crypto businesses have gone the “way of the Dodo bird,” as they say. AND the biggest crypto exchange and investment fund (FTX and Alemeda respectively) turned out to be great big 10 billion dollar Ponzi schemes and tarnishing the reputations and future endorsement marketability of celebrities and pseudo-celebrities from Tom Brady to Shark Tank’s Mr. Wonderful — Kevin O’Leary.

That’s a tough year.

By the way, quarterback GOAT Tom Brady and Mr. Wonderful may soon have the opportunity to learn a new legal term … “disgorgement.”

There are a few crypto and crypto-adjacent businesses on the Shopify platform, a few that are fairly successful. Let’s meet one, shall we?

Happy Selling,
Zach


This Week’s Shopify Business Audit Target: Ellipal.com

f there is one thing that the recent “crypto unpleasantness” has taught us it’s that — if you should choose to buy and/or use crypto — keep your keys in your own wallet.

Think you know what a wallet is? I thought I knew what a wallet is too, but evidently I did not. So, while me and my Dad think a wallet is a folding leather pouch for holding cash, credit cards, and that student ID from college ten years ago that you stick in your pocket, in the context of crypto a “wallet” is either a piece of software or a physical device where you store all the bits and bytes and access codes and passwords for your crypto. This is important because if someone else has all those digits, then they can just take your stuff (crypto).

It's sort of like if someone could steal the paper dollar in your pocket by knowing the serial number on the bill.

Anyway … Ellipal makes physical crypto wallets. And even though “physical crypto wallet” sounds like an oxymoron, it basically means a little computer and hard drive that you can use to store, manage, and trade your crypto and NFTs with other people who you will never meet … ever … or even know their names … but are probably a middle-aged Russian IT guy, a Chinese intelligence officer, or a twenty-something restaurant worker in Florida.

That said, Ellipal makes a cool little device and the sell a lot of them. The failure of FTX and the arrest of it’s CEO — Sam Beckman-Fraud I mean Sam Beckman-Fried — has actually been a plus for Ellipal because all the folks who were keeping the crypto digits inside companies like FTX have suddenly realized the financial imperative of NOT using businesses like that. Thus, they need a place to put their stuff. So, what’s in your wallet?

We can see a pop up in social media and website traffic as the news was being released. They have less than 2 dozen products and variants and their average product price is just over $101. The analytics engine estimates annual sales of about $4 million, but that is likely skewed due the controversy and holiday season. They are ranked as Shopify’s 16,247th merchant by sales and in the top 90k of eCommerce sites. They ship worldwide.

The Shopify Theme That They Use

Here is another example of a multi-million-dollar Shopify merchant using an inexpensive or free theme. They get the extra features and functionalities they want by use of tweaks and minor development tasks.

In this case, Ellipal is using Shopify’s Dawn them — the fully updated version. You can see this base theme for yourself here.

What They Do Well

They have this wonderful trust badge at the top of the homepage where they show that they were listed in a Forbes “Best Of” report. This is great stuff. Unfortunately, it gets cut off at the top on both desktop and mobile. Even a quick user test should have noticed that.

The site has clean design layout. The blue and honey-yellow color pallet is consistently used. The photography is great and disciplined for style. It feels like a professional designer is on the team.

The main menu navigation is spot on and clean as well. There are no distractions from the product and services. All the About Us and Media Kit and Yadda Yadda Yadda stuff is in the footer where it belongs.

They have one Collections page. In the middle of all the images they put a Free Shipping message. I like that a lot.

I like their product pages — here is an example. Love the trust badges and trust messages, color selector, decent SEO, and notice how all the additional sell-journey messaging appears as you scroll down. Solid and clean.

Page speed is really good. Google Page Speed Insights loves them. We scanned it using 2 additional tools and it consistently got high marks. Great job, guys.

What Needs to Be Improved

When you look at the home page rotating hero images at the top the overlayed text is hard to read. This is because of the uneven light and dark tones of the background images. This is fixable. It looks great on mobile because their designed was thoughtful enough to NOT overlay text on those image, instead placing that text below the image (good best practice for mobile sites).

There is not a lot “wrong” here. The site was professionally developed and maintained.

The Shopify Apps They Use

If you see an app or widget on their site that you like, you might be able to identify the specific tool they are using here in this section. We used our top-secret Shopify scanning tools to determine that this site is using the following apps and plugins:

  • Chatra — Live Chat and chatbot.
  • MailMunch — Email management and automation.
  • PushOwl — Push notifications ( I always opt out, but obviously some folks allow it).
  • Frequently Bought Together — An app whos name tells the story.
  • Loox — Product reviews.
  • Refersion — Affiliate marketing.
  • DoubleClick — Ad network.
  • PayPal — They have just one Express payment option and this is it.
  • Care Cart — Cart analytics.
  • Optimonk — User analytics.
  • Lucky Orange — Real time analytics.
  • Omnisend — Marketing automation.
  • Bugsnag — The snagger of bugs of the coding kind.
  • Crypto.com — This is a payment system so crypto folks can pay with crypto. It would be odd of these guys did NOT have this, right?

One of the reasons that this site is so fast and clean is that there are just a dozen or so apps deployed on it. They are intentionally keeping to a minimalist philosophy where it comes to these things.

Apps are great, apps are cool, but too many apps make you the fool (I just made that up). Some apps can even be replaced with Shopify theme customizations that are super fast.

Marketing Stuff They Do

They have an active email marketing campaign going at all times. They aggressively collect email addresses and also do push notifications. There is evidence that they are running some sort of paid advertising, but it is likely just banner ads and such as opposed to paid search.

Organic search yields 36% of traffic, direct navigation is 44%, Referrals is 11%, Social is 8%, paid referrals is less than 2%.

Social runs the gamut — Facebook, Twitter, Instagram, TikTok, and YouTube. They are running a fair amount of social advertising, and here are three examples.

Does Your Shopify Site Generate Cash?
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That's it kids ... another year is in the history books!

You are reading this email on January 3rd, making this the first newsletter of 2023. I always feel a little emotional when we hit milestones like this. But I am also more than a bit curious how things went for all of you — my people. I see eCommerce merchants.

So, as I promised last week, let's run through some preliminary numbers and see where everything ended up Holiday 2022-wise.

If you want, reply to this email and let me know how things went for you.

Happy Holidays,
Zach


 

Where Did Your 'Ol Buddy Zach Get the Numbers?

It's hard to find reliable statistics. Everyone seems to have an agenda these days and the final tally is still being added up in several categories. But I combed through the most current and accurate reports available and pulled out the following choice bits. You will find all of the sources listed below if you want to read for yourself.

Full-Year 2022

Online Sales Reached $5.7 trillion Worldwide

This represented ~20.8% of all retail sales in 2022. This is a 3% market share increase over the last two years. A big chunk of that is due to more B2B eCommerce. This trend is expected to continue, with eCommerce reaching up to 23% of all retail sales by 2025.

Fastest-growing eCommerce Markets

Latin America is still smallish, but it is growing fast — up 22.4% over last year. India is up 25.5% y/y.

The Holiday Season 2022

This gets tricky, so make sure you read "The Devil in the Details" to get the big picture.

Total Retail Sales

Total retail sales in the holiday period climbed 7.6% y/y (excluding cars).

Online Sales

Unless you already forgot the previous stats above, eCommerce grabbed additional market share. Online sales increased 10.6% over last year.

What Items Sold the Most?
  • Apparel sales were up 4.4%.
  • Department store sales were up just 1%.
  • Electronics were DOWN 5.3%.
  • Jewelry was DOWN 5.4%.

Since sales were up, how is that possible?

The Devil in the Details

Restaurants and Food were up a whopping 15.1%. Analysts think that people were VERY happy to have an in-person holiday for the first time in two years because of the lock-downs and such. So, folks spent a ton more eating and ... yes, drinking together.

The numbers above come from a few sources, and different sources use different methodologies and define the "holiday season" is slightly different ways. But overall, I think that the information is "directionally accurate," which install pretty good.

What About the Inflation Grinch?

What all the sources seem to gloss over or "conveniently forget" is the impact of inflation. Seems like an important thing to mention, don't you think? Depending you who you are asking, the domestic inflation rate here in the US for the entire year of 2022 is going to com in anywhere from 7.1% to 7.7%. And total retails sales for the season — as we see above — is coming in at 7.6%. Draw your own conclusions, but that suggests that our customers bought about the same amount of stuff, but just paid more for it on average.

Or something like that.

Now my head hurts. Math is hard and stuff.


 

I hope that was interesting. It's good to kind of understand how you did compared to your peers.

So, Happy New Year again. Next week, back to normal business.


Zach's Sources

Mastercard Spending Pulse

They have become a data source for more than just credit card sales. They harvest comprehensive spending data and sell it to big companies.

Mastercard Spending Pulse Holiday Press Release

Seems legit to me.

Shopify Global eCommerce Explained

The writing is a bit self-serving, but let's give them credit where credit id due.

Inflation Stuff

Like I said, the estimates vary. But I checked Statista, US Inflation Calculator, and Trading Economics. I tried to check the Federal Reserve, but they are not publishing any estimates yet ... probably because they hosed things up to begin with.

Others

I normally get interesting stats from Adobe because they have a lot of high-end eCommerce action. But they haven't included December in their stats yet. But Time, Yahoo! Finance, and Forbes were all citing the Mastercard numbers.


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Shopify Help - No Commitment