Shopify Audit -

Shopify Audit -

Jeffrey Campbell Shoes is all about youthful, urban chic shoes. They sell their fashion-funky footwear on their site, all three social media platforms, on Amazon, and through a slew of resellers, specialty shops, and department stores like Nordstrom and Macy’s. They sell a LOT of shoes.

The Shopify Theme That They Use

The Icon theme from our friends at We Are Underground is a great Shopify theme for selling fashion. It’s clean, responsive, and focused on visuals. A great way to let the colors and styles sell for you. Jeffrey Campbell Shoes uses this theme. And the best part is that it is a rather low-priced premium theme. Take a look at it for yourself here.

What They Do Well

This might sound unglamorous, but this site is less about doing a few things special and more about doing nothing bad. Everything is tight and buttoned down. They did not waste money or time on fancy display tactics and code-heavy tracking tools. They focus on the basics and making those basics as clean and fast as possible. This is a very smart approach.

The website is rather understated as compared to their social media posts. This is on purpose. To my eye, Jeffrey Campbell Shoes considers their REAL store to be the social media platforms and the Shopify site is just the back office … the business end.

What Needs to Be Improved

The checkout process is fairly smooth, but the Express payment code is loading way too slow — especially in the shopping cart. I sat there and started at the screen waiting for it to finish rendering for more than 2 minutes before I gave up. So, the question is after all that delay whether “express” payment is still happening. This should be fixed.

See … they kept it simple. The simpler something is the harder it is to break.

The Shopify Apps They Use

We used our top-secret Shopify scanning tools to determine that this site is using the following apps and plugins:

That’s only a dozen or so additional apps. It’s very impressive that there are so few.

Marketing Stuff They Do

Jeffrey Campbell Shoes posts a LOT on social media. They favor the organic posting route on Facebook (290k followers), Instagram (951k followers), and Pinterest (15.5k followers). There are well over a million unique follows among those, and that is a way-good base to build a business on. We cannot find any direct Facebook ads, but they even have an extensive, separate Facebook online storefront, so we suspect that any social ads are being run by an agency and referral program.

We can get our hands on a bunch of search ads that they are running, so as we do what we do, here are 3 samples so you can see how they do it.

Is Your Shopify Site a Worn Out Shoe?
Let us help you make your Shopify site into Ruby Slippers. If you need help making Shopify website tweaks or fixing those little nagging things on your Shopify store, let’s get stuff done. Tell us what you want to do, get a quote, and get it done.

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