Tuesday Tweaks is where we do a 10-minute website review of Shopify eCommerce websites to help merchants accomplish their goals. It’s completely FREE and the goal is to help them – and the entire Shopify community – get better and be more successful.
This week we are reviewing Kippo.com – makers of cool workout gear that has special pockets to hold your smartphone so it won’t pop out while you are exercising. The product was launched via a successful Kickstarter program and – we have to say – the product looks great.
Here’s an overview of the topics discussed in this week’s video.
Things Kippo.com does great that you can do too:
- Solid design a good use of a theme by Pixel Union.
- Great email sign-up process and function.
- Great use of video for both product demo and lifestyle demo.
- Payment options work.
- Pricing is competitive.
- Use Risk Reversal – make customers feel better about the sale to lower sales resistance.
- Wasted marketing firepower #1 – Product Descriptions
- Wasted marketing firepower #2 – Image ALT tags
- Update shipping policy – make text bigger.
If you want us to do a FREE 10-minute review of your Shopify eCommerce website, you can nominate your business for a FREE Tuesday Tweak review.