01
The request
“We have a few tidy-up items before launching paid campaigns. Create a new About Us menu option at the top of the homepage and build out the page with our story and team.”
Typical request
Paraphrased from merchant tickets in this category
The campaign landing traffic would look for credibility before donating or buying. The About page was the credibility.
02
The approach
We built the About page with sections for the organization's story, team, and mission, added it to the main navigation, and made every section editable so the organization could update it as the team changed.
03
What we shipped
About Us page with story, team, and mission sections- Added to the main navigation
- All sections editable in the theme editor
- Built and live before the campaign launch
