The request
“Move the subtotal up above the gift message and special requests. Customers aren't finding the gift wrap option at the bottom. Put it where they'll see it.”
A layout problem hiding a revenue-generating option.
The approach
We reorganized the cart page so gift wrap, gift message, and special requests sit directly under the line items and above the subtotal, where customers see them before checkout.
What we shipped
Cart page reorganized
Gift options moved above the subtotal
Special requests field repositioned
Mobile layout matched