01
The request
“Require customers to select a variant swatch before add to cart is active. Right now the first available variant is selected automatically and people end up ordering the wrong finish.”
Typical request
Paraphrased from merchant tickets in this category
Pre-selecting a variant was causing wrong orders. The brand wanted the button disabled until a customer made a deliberate choice.
02
The approach
We changed the product page so no variant is selected on load, the swatches are clearly presented, and the add-to-cart button stays disabled with a prompt until one is chosen. Once selected, price and availability update as normal.
We kept the behavior consistent in quick view and on mobile.
03
What we shipped
No variant pre-selected on page load- Add-to-cart disabled until a swatch is chosen
- Clear prompt telling the customer to select an option
- Same behavior in quick view and on mobile
