01
The request
“Meta tags are the base structure for ranking. We want a consistent format across product, collection, and category pages. Right now they're all over the place.”
Typical request
Paraphrased from merchant tickets in this category
Years of manual edits had left meta tags inconsistent. The brand wanted a standard applied everywhere.
02
The approach
We set up a template-driven format for meta titles and descriptions so every product, collection, and page follows the same pattern, while still allowing manual overrides where the brand wants something specific.
03
What we shipped
Consistent meta title format across all page types- Consistent meta description format
- Manual override still available per page
- Existing custom entries preserved
