01
The request
“Add tabs to the registration page for individual versus employer. Employer signups need company name, number of employees, and a billing contact. Individuals just need the basics.”
Typical request
Paraphrased from merchant tickets in this category
One signup form for two very different customer types was collecting the wrong information from both.
02
The approach
We rebuilt the registration page with two paths. Individuals see a short form. Companies see additional fields that appear once they choose that path. Each path tags the customer so the business can route them correctly after signup.
03
What we shipped
Two-path registration page- Conditional fields based on customer type
- Customer tagging on signup
- Mobile layout for both paths
