01
The request
“We offer gift wrap and a free card with a message. Customers aren't finding it because it's at the bottom of the cart page. Move it where they'll see it.”
Typical request
Paraphrased from merchant tickets in this category
A revenue and delight feature hidden by layout.
02
The approach
We moved the gift wrap option and message field directly below the line items, above the subtotal, so every customer sees it before checkout.
03
What we shipped
Gift wrap and message moved above the subtotal- Clear labeling
- Fee added to the total on selection
- Message carried to the order
