The request
“We need to show variants separately on some collections. Each color should appear as its own tile, but it's still one product. When the customer clicks, it opens with that color selected.”
Showing one tile per product hid the range. The brand wanted every color visible in the grid.
The approach
We set up collection pages so each color variant appears as a separate tile with its own image, and clicking opens the product with that color preselected. The brand chooses which collections use this per collection.
What we shipped
One tile per color variant on selected collections
Product opens with the clicked color selected
Enabled per collection
Standard grid on other collections