The request
“Hide the express checkout buttons on product pages. Customers skip the cart and miss our upsells. Show them in the cart instead.”
Express buttons that bypassed the brand's cart strategy.
The approach
We hid the express buttons on product pages and enabled them in the cart drawer and cart page, so customers see the cart before they can express checkout.
What we shipped
Express buttons hidden on product pages
Express buttons shown in the cart
Upsells now seen before checkout