01
The request
“We've concentrated on brand colors and above-the-fold presentation. We want a teardown of what's still holding back speed and conversion.”
Typical request
Paraphrased from merchant tickets in this category
Diminishing returns on their own work.
02
The approach
We reviewed the homepage above the fold for clarity, speed, and call to action, made targeted changes to hierarchy and load order, and documented what moved.
03
What we shipped
Above-the-fold hierarchy tightened- Load order optimized
- Call to action clarified
- Changes documented
