The request
“We want an Instagram feed on the homepage like a brand we follow. They said they did it without an app. Can you build that?”
The brand wanted to avoid another app subscription and the weight it adds to the page.
The approach
We built a homepage Instagram section that pulls the brand's recent posts directly, no app required. The brand chooses how many posts to show and the grid layout from the theme editor. Posts link to Instagram.
What we shipped
App-free Instagram feed on the homepage
Post count and grid layout set in the theme editor
Posts link to Instagram
Loads after the rest of the page so it doesn't slow it down