The request
“One of the more challenging things we deal with is pre-orders. Customers add a pre-order and an in-stock item to the same cart and expect both to ship now. We need clear logic.”
Mixed carts creating shipping expectations that couldn't be met.
The approach
We added pre-order labeling throughout the cart and checkout, and a clear message when a cart mixes pre-order and in-stock items explaining that the order ships when the pre-order is available.
What we shipped
Pre-order labeling in cart and checkout
Mixed cart warning message
Pre-orders tagged on the order
Estimated ship date shown