Task № 0131 · Completed 2020 · Helmet and safety gear brand

Multiple Button Styles

A safety gear brand wanted a primary call-to-action button style on product pages and a secondary style for less important actions, both matching their brand.

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1 to 2 business days
Turnaround, from quote to live
Simple
Task complexity
Dawn
Shopify theme
2020
Year completed
01

The request

“The CTA button on the product template needs to stand out. Then we need a secondary button style for things like Compare and Wishlist so they don't compete with Buy.”
Typical request
Paraphrased from merchant tickets in this category

Every button looked the same, so nothing stood out.

02

The approach

We defined two button styles: a bold primary for add-to-cart and checkout, and a quieter secondary for supporting actions. Both are available as options in the theme editor so the brand applies them consistently.

03

What we shipped

  • Primary button style for buy actions
  • Secondary button style for supporting actions
  • Both available in the theme editor
  • Applied across product, cart, and checkout

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