The request
“We have products with multiple colors. We want each color as its own product, with the other colors shown on the product page as linked swatches.”
Separate products that needed to feel like one family.
The approach
We set up linked products so each color's product page shows swatches for the other colors, linking directly to them, driven by a shared grouping field.
What we shipped
Color swatches linking to sibling products
Driven by a grouping field
Consistent across the product family