The request
“I want to redesign one particular blog. It's a series of visual stories, each based on a letter of the alphabet. It should feel like a gallery, not a list of posts.”
A blog format that didn't suit the content.
The approach
We built a gallery-style blog template with large featured images in a grid, applied it to that one blog, and left the other blogs on the standard template.
What we shipped
Gallery-style blog template
Large featured images in a grid
Applied to one blog only
Other blogs unchanged