The request
“Add a quick add-to-cart button on the collection page. For products with one variant, add it straight to the cart. For products with variants, open a selector.”
Most of the catalog was single-variant. Making customers open every product was friction.
The approach
We added a quick add button on collection cards. Single-variant products go straight into the cart; products with variants open a compact selector. The cart drawer opens either way so customers keep shopping.
What we shipped
Quick add button on collection cards
Direct add for single-variant products
Compact variant selector for multi-variant products
Cart drawer opens on add