The request
“I offer free shipping on everything, but the cart shows a shipping estimator that makes people think they'll be charged. Replace it with a clear free shipping message.”
An estimator that undercut the store's best offer.
The approach
We removed the shipping calculator from the cart and replaced it with a prominent free shipping message, on both the cart page and the cart drawer.
What we shipped
Shipping estimator removed
Free shipping message on the cart page
Same message in the cart drawer