01
The request
“We're interested in adding infinite scroll that still creates pagination for search engines. Have you done this before? Please give us an estimate.”
Typical request
Paraphrased from merchant tickets in this category
Infinite scroll on its own hides most of a collection from crawlers. The brand wanted the smooth shopping experience without giving up indexing.
02
The approach
We set up the collection pages so visitors get infinite scroll while real paginated URLs stay in place underneath for crawlers and for anyone with scripting off. A back-to-top link appears after the first load so long collections stay navigable.
03
What we shipped
Infinite scroll for shoppers- Paginated URLs preserved for search engines
- Back-to-top link on long collections
- Works with the theme's existing sort and filter
