Task № 0393 · Completed 2020 · Handbag brand

URL Redirect and Preserve SEO During Migration

A handbag brand migrating to Shopify wanted their URLs preserved and a swatch design matching a reference site.

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1 to 2 weeks

Turnaround, from quote to live

Complex

Task complexity

Prestige

Maestrooo theme

2020

Year completed

01

The request

“We sell handbags and are migrating to Shopify. We want the same swatch principle as this reference, and our old URLs must redirect so we keep our rankings.”

Typical request

Paraphrased from merchant tickets in this category

A migration with a design reference attached.

02

The approach

We mapped and redirected every old URL, built the color swatch design to match the reference on product and collection pages, and verified rankings held after cutover.

03

What we shipped

All old URLs redirected
Swatch design matching the reference
Rankings verified after cutover

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