The request
“Our full-width video on the front page needs two clicks to play. The theme developer said this is best suited for you. Make it play on the first click, or better, autoplay muted.”
A video that made customers work to watch it.
The approach
We set the homepage video to autoplay muted with the option to unmute, replacing the two-click embed. On mobile it shows a poster image with a single tap to play.
What we shipped
Homepage video autoplays muted
Unmute option
Single tap to play on mobile
Poster image on mobile