Customers Are More Valuable Than Ever
I thought it was crazy two weeks ago! Since our email last week, things have gotten weirder. When things are crazy, maximizing conversion and retention are more important than ever. So, that’s what we are going to focus on this week.
Let’s get started.
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If the most valuable customer is a repeat-customers, then the second most valuable customer is the one who ALMOST purchased. Retargeting is a core strategy to do just that, and this article from the content team at Shopify tells you have to use Facebook retargeting ads right.
When it comes to Conversion Rate Optimization (CRO), our friend Kurt Elster at Ethercycle dashed off a bunch of things to look at and test to smooth your customer’s journey to consumer success.
When the markets get rocky, getting more traffic is harder. So, maximizing your existing traffic is job #1. That means a well-built sales funnel and tweaking. This article is a good place to start.
So … you’ve read the blog posts and watch all the videos about building a sales funnel and thing ain’t just go’in the way you’d hoped. It’s time to troubleshoot. And this how-to from the Shopify content team talks about how to do the hard work of fixing the funnel.
Once you have your conversion rate moving in the right direction, the next step is to get those same customers to come back for more. Believe it or not, it’s an entirely different thing. Once you wade through the pop-ups and nag screens, Neil Patel assembled a list from a bunch of industry pros.