The request
“We're refreshing the homepage to follow commercial best practices. Add a press logo bar under the hero showing the publications we've been featured in.”
The brand had strong press coverage that wasn't being shown. A logo bar was the fastest credibility win.
The approach
We added a logo bar section under the hero with the press logos, editable from the theme editor so the brand can add new features as they come in. Logos are grayscale by default and colorize on hover.
What we shipped
Press logo bar under the homepage hero
Logos editable in the theme editor
Grayscale with color on hover
Scrolls horizontally on mobile