01
The request
“When we create a store-wide automatic discount, the discounted price only shows in the cart and at checkout. On product and collection pages customers see full price. That's costing conversions.”
Typical request
Paraphrased from merchant tickets in this category
Customers didn't know a sale was on until the cart.
02
The approach
We made product and collection pages show the discounted price with the original struck through whenever an automatic discount applies, so customers see the sale before they add to cart.
03
What we shipped
Discounted price shown on product pages- Discounted price shown on collection pages
- Original price struck through
- Updates automatically when discounts change
