Task № 0261 · Completed 2019 · Winter sports gear brand

Dynamic Description and Variant-Dependent Content

A gear brand needed the product description to change depending on which variant the customer selected.

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2 to 4 business days
Turnaround, from quote to live
Medium
Task complexity
Empire
Pixel Union theme
2019
Year completed
01

The request

“For one product line, the product template needs to change the description as each variant is selected. Each size has different specs and fit notes.”
Typical request
Paraphrased from merchant tickets in this category

One description couldn't cover what varied by variant.

02

The approach

We made the description variant-aware on the affected product template so it swaps to the selected variant's content, managed per variant from the admin.

03

What we shipped

  • Variant-specific descriptions
  • Swaps on variant selection
  • Managed from the product admin
  • Applies only to the designated template

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