01
The request
“Please remove the express checkout area from the first section of the checkout page. Customers are confused by it and I've had complaints. Regular checkout only.”
Typical request
Paraphrased from merchant tickets in this category
Express buttons were confusing the brand's customers rather than helping.
02
The approach
We removed the express checkout buttons from the first step so customers go directly to contact and shipping details. Express options remain available as payment methods on the final step.
03
What we shipped
Express checkout removed from step one- Express methods still available at payment
- Cleaner first step
