Task № 0257 · Completed 2020 · Family-owned retail store

Google Ads Conversion Tracking

A store with years of accumulated code from different developers needed Google Ads conversion tracking installed cleanly.

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2 to 4 business days

Turnaround, from quote to live

Medium

Task complexity

Atlantic

Pixel Union theme

2020

Year completed

01

The request

“I'm helping my mom with her store. She's had different developers and apps over the years and there's a lot of junk in the code. We need Google Ads conversion tracking working.”

Typical request

Paraphrased from merchant tickets in this category

Tracking on top of a messy foundation.

02

The approach

We removed old, conflicting tracking code, installed the Google Ads tag and purchase conversion event cleanly, and verified conversions were recording in the Ads account.

03

What we shipped

Old tracking code removed
Google Ads tag installed
Purchase conversion event firing
Verified in Google Ads

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3

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4

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Built on a duplicate theme, QA'd, pushed live with a walkthrough.

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