The request
“The public shouldn't see prices at all. Professionals should see their price after logging in. Everyone else sees a login prompt where the price would be.”
A trade-only pricing model.
The approach
We hid prices and add to cart for visitors and untagged accounts, replacing them with a login prompt, and showed pricing only to tagged professional accounts.
What we shipped
Prices hidden from the public
Login prompt in place of price
Pricing shown to tagged accounts
Add to cart gated the same way