Task № 0339 · Completed 2020 · Home goods brand

Homepage and Landing Page Speed Specifically

A brand's homepage was the slowest page on the site and they wanted it fixed specifically.

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1 to 2 weeks
Turnaround, from quote to live
Complex
Task complexity
Dawn
Shopify theme
2020
Year completed
01

The request

“I need my homepage to load faster. Every other page is fine. The homepage has a lot going on and it takes forever, especially on mobile.”
Typical request
Paraphrased from merchant tickets in this category

A heavy homepage dragging down first impressions.

02

The approach

We audited the homepage's sections, deferred everything below the fold, compressed the hero and section images, and trimmed scripts that only the homepage loaded.

03

What we shipped

  • Below-the-fold sections deferred
  • Homepage images compressed
  • Homepage-only scripts trimmed
  • Before and after scores documented

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