Task № 0357 · Completed 2019 · Home goods retailer

Product and Collection Page Speed

A retailer's collection pages were slow because every product's full data loaded at once.

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2 to 4 business days
Turnaround, from quote to live
Medium
Task complexity
Empire
Pixel Union theme
2019
Year completed
01

The request

“My collection page speed is low because the server has to download every product's information before showing anything. Large collections take ages.”
Typical request
Paraphrased from merchant tickets in this category

Collection pages doing too much up front.

02

The approach

We restructured collection pages to load the first screen of products immediately and fetch the rest as the customer scrolls, and trimmed what each product card loaded.

03

What we shipped

  • First screen of products loads immediately
  • Remaining products load on scroll
  • Product card data trimmed
  • Large collections tested

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Built on a duplicate theme, QA'd, pushed live with a walkthrough.

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