Task № 0477 · Completed 2022 · Home goods brand

Image Compression and WebP Conversion

A brand had compressed their product images and still found them slow to load.

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2 to 4 business days
Turnaround, from quote to live
Medium
Task complexity
Impulse
Archetype theme
2022
Year completed
01

The request

“I've been trying to solve this for a week. Product images aren't loading fast enough even though they're compressed. Something else is going on.”
Typical request
Paraphrased from merchant tickets in this category

Compression that didn't solve the problem.

02

The approach

We found that the theme was serving desktop-size images to every device and loading all gallery images at once. We set per-device sizing, converted delivery to modern formats, and deferred images beyond the first.

03

What we shipped

  • Per-device image sizing
  • Modern image formats served
  • Gallery images deferred
  • Load time verified

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