The request
“Activate the announcement bar to trigger the newsletter signup popup. The Mailchimp popup is already set up. I just want clicking the bar to open it.”
A popup that only fired on a timer. The brand wanted a deliberate trigger too.
The approach
We connected the announcement bar to the Mailchimp popup so a click opens it immediately, alongside the existing timed trigger.
What we shipped
Announcement bar click opens the Mailchimp popup
Timed trigger preserved
Works on mobile