The request
“I want wholesale B2B capability on my B2C site. Password-protected pages, and tags on collections, products, and customer accounts to control who sees what. One store, two audiences.”
Running two stores was overhead the supplier didn't want. They needed one store that behaved differently for wholesale accounts.
The approach
We set up tag-based access so wholesale customers, once logged in, see wholesale collections and pricing that are invisible to everyone else. A password-protected wholesale landing page gates the application. Retail customers see nothing different.
What we shipped
Tag-based wholesale access on the existing store
Wholesale collections hidden from retail visitors
Password-protected wholesale landing page
Wholesale pricing shown only to tagged accounts