As an entrepreneur – you NEED to be flexible and experimental. But you also need to focus. It’s the entrepreneurial enigma. Experimenting with new products and services can be a really good thing that helps your business grow. But if add products or operate your busienss in a way that's not true to who you are and why you do it your regular customers will feel a little betrayed in the process.
You’re going to hurt your brand in a meaningful way.Read more
We’ve said it before and we’ll say it again, “Believe half of what people say, but trust what people do.” Every time. So once your site looks just right, where should you spend your digital marketing budget?
Again, the answer is in the data.Read more
If you think that your business is “just” an online store, you’re missing the point. With Shopify adding eBay as a sales channel, the evidence is clear – Shopify is a complete platform that changed the eCommerce market and disrupts Google Search dominance. It no longer matters what you sell or where you sell it … you just sell.Read more