How a 150-Year-Old Treaty Still Rocks the eCommerce World – and It’s Getting Killed
Love him or hate him, Donald Trump’s decision to pull out of the Universal Postal Union Treaty (UPU) is a BIG deal to North American eCommerce retailers. The treaty – signed in 1874 – gave special discounted shipping to mail and parcel deliveries coming from China. But the archaic rules of that treaty meant that sometimes it was cheaper to mail a 1-pound parcel from Shanghai to Toledo than it was from Dayton – with local shippers actually subsidizing Chinese competition. This gave a HUGE added pricing advantage to Asian suppliers. If they’re drop-shipping for you, that’s a problem coming up. If you are competing with them, you’re going to do better in 2020. Either way, you need to know what’s going on. Read more
The Power of Habit to Capture eCommerce Customer Loyalty

Sometimes selling products at very low margins – or occasionally at a loss – is a part of your strategic marketing plan. In fact, it can be one of the most effective marketing tools of the modern age. And to be clear, I am not talking about “loss leaders.” Here's what you need to know.

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Tuesday Tweaks - A Beautiful Website That Needs Image SEO and Risk Reversal

It's Tuesday, so it must be time for another edition of - Tuesday Tweaks!

This week we look at the Shopify site:  VivaScandinavia.com. The site is really good. The beautiful design is spot on for their branding and is super-responsive. We get a little preachy on some old favorites -- things that a LOT of Shopify merchants miss like good image SEO and Risk Reversal. But this site is a winner we can all learn from.

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